Folklore — CAUSR https://www.causr.ai/folklore Creative, causality, and evidence in paid advertising — what moves performance, and why. en Meta scales the best-watched ad. Money follows attention. https://www.causr.ai/folklore/money-follows-attention https://www.causr.ai/folklore/money-follows-attention Tue, 21 Jul 2026 00:00:00 GMT Your best-watched ad wins Meta’s auctions cheaper, converts better. Watch rate is the metric worth managing — the one your budget follows. Which creative wins? Ask placement. Which placement wins? Ask creative. https://www.causr.ai/folklore/which-creative-wins https://www.causr.ai/folklore/which-creative-wins Thu, 16 Jul 2026 00:00:00 GMT Meta lets you run a different creative for every placement. The data says you should. How creative became the decisive variable in paid social advertising https://www.causr.ai/folklore/creative-decisive-variable https://www.causr.ai/folklore/creative-decisive-variable Thu, 09 Jul 2026 00:00:00 GMT Performance advertising measured everything — clicks, installs, every dollar of spend. It never learned to read the one thing that now decides the outcome: the creative itself.